Privacy Policy

Introduction

Trend Of Day ("we", "our", "us") operates at trendofday.com. This Privacy Policy explains how we collect, use, and share information about you when you visit our website.

By using our site, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We do not require account registration. We collect the following data automatically when you visit our site:

• Log data: Your browser type, pages visited, time spent, referring URL, and IP address (anonymised).
• Cookies: Small text files placed on your device by us and our third-party partners (see below).
• Analytics data: Aggregated usage data collected via Google Analytics 4.

Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors use our site. GA4 collects data such as pages viewed, session duration, device type, and approximate geographic location. This data is aggregated and anonymised — we do not receive personally identifiable information.

Google Analytics uses cookies. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.

For more information, see Google's Privacy Policy.

Google AdSense

We use Google AdSense to display advertisements. Google AdSense uses cookies and similar tracking technologies to serve ads based on your prior visits to our site and other sites on the internet.

Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet. You may opt out of personalised advertising by visiting Google Ads Settings.

For EU/EEA users, ad personalisation is subject to your consent under GDPR.

Cookies

We use the following types of cookies:

• Essential cookies: Required for basic site functionality.
• Analytics cookies: Google Analytics — measure site usage.
• Advertising cookies: Google AdSense — deliver and personalise ads.

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

Third-Party Links

Our site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

GDPR (European Users)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR) including the right to access, correct, or delete your personal data. As we do not collect personal data directly, most GDPR rights apply to data processed by our third-party services (Google Analytics, Google AdSense).

To exercise rights regarding data held by Google, please contact Google directly or use their privacy controls.

CCPA (California Users)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) including the right to know what personal information is collected about you and the right to opt out of the sale of personal information.

We do not sell personal information. For advertising opt-out, see the Google AdSense section above.

Data Requests & Contact

For privacy enquiries or data requests, contact us at: editorial@trendofday.com